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Friday, May 18 • 1:30pm - 2:20pm
Why Brands and Libraries Matter

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As technology evolves, and community needs change, so does the role and perception of the public library. A solid brand and branding strategy is crucial to reinforcing the library’s value in the community, providing positive user experiences, and creating lifelong library ambassadors. Whether requesting a tax increase or promoting a program and/or resource, your library brand matters. In this session, Salt Lake County Library will share their efforts to implement a branding strategy.

avatar for Rebekah Cummings

Rebekah Cummings

Digital Matters Librarian, University of Utah
Marriott Library, University of Utah

Liz Sollis

Salt Lake County Library

Friday May 18, 2018 1:30pm - 2:20pm MDT
Cascade D